01 grew from an industry need for a reliable production &
strategic partner to compliment agency creative when building
out digital media projects. Execution superheros as it were.
In
a time when programmers suddenly became digital branding
and online advertising gurus - optics blurred. Clients believed
they needed an interactive specialist to guide them into
a new marketplace and agencies responded by building out
digital divisions to compete with a plethora of digital
'agencies'.
|
